Generality and basic considerations all scholar of markets at the present time can not ignore that represent emerging markets, delving into its scope, benefits, opportunities, strengths. Hence his justification of analyze it and determine which so prepared are companies to venture into the. The connection is known, emerging markets, are those countries that are developing. At present, are considered emerging markets in Southeast Asia, Africa, Latin America and European countries to the old Communist blockade. What makes them be emerging? What are their characteristics?.
In terms of the essential features of the emerging markets, pointed out that they have a great growth of its economy rapidly but with a risk of unstable political and financial situation, such as the specific case which concerns us in Venezuela. The performance of emerging markets are described by suffering from irregular economic cycles and variables where its monetary policy merits of certain variables with the key indicators inflation, balance of payments and the evolution of GDP, being sensitive to the existence of crisis or economic instabilities that reflect long-term its volatility in the field other characteristics of emerging markets is monetary, which means in many cases that are affected by their lack of liquidity in its assetscausing slowdowns and sudden changes in its operation. However, notes, that the emerging markets large 12 represent 73% of the gross domestic product in the third world; they can be a good point to begin with, since other Western companies are there installed and these countries have already developed some infrastructure. These markets are: Argentina, Brazil, China, India, Indonesia, Mexico, Poland, Russia, South Africa, Turkey, Thailand, and South Korea. The emphasis, in which emerging markets mean high risk and high rewards. Says Dan Harris Harris & Moure pllc in one of his works representing Western companies in emerging markets, establishes, that there are four essential elements for success in these markets: A good partner, probably need someone with enough dexterity to maneuver around often suffocating commercial laws and a bureaucracy that will try to intrude into your business whenever you can.